Branding
PROJECT Index:
Rebrand - Aggieland Pregnancy Outreach
Brand Creation - Trusty Trash Company
Brand Guidelines & Development - T Bar M Camps and Retreats
PROJECT INFORMATION:
As the Marketing and Communications Manager, I orchestrated a comprehensive rebranding effort for Aggieland Pregnancy Outreach, catering to its two primary demographics—teen moms and prospective adoptive families. By strengthening the color scheme, typeface hierarchy, and logo design, we ensured the brand spoke to both audiences effectively.
Redesigned customer assets, including resources for adoptive families and parenting guides, now resonate with the diverse needs of our community, fostering deeper connections and impactful support for everyone involved.
PROJECT INFORMATION:
Creating a brand identity for Trusty Trash Company involved naming the company, designing the logo and variations, establishing a distinct color palette, and defining a cohesive typeface hierarchy. By extending the brand to collateral like business cards and flyers, I ensured consistent and impactful representation across all platforms, setting the stage for Trusty Trash Company's success in the waste management sector.
PROJECT INFORMATION:
In response to T Bar M Camps and Retreats' historical challenges in brand consistency, I spearheaded a project to develop comprehensive brand guidelines. Leveraging insights from the organization's diverse logo iterations since its start in 1981, I created guidelines to ensure cohesive and effective brand representation across all touchpoints.
These guidelines provide a clear framework for employees to understand and adhere to proper logo usage, colors, typography, and overall brand presentation. This initiative not only fosters brand cohesion but also instills a sense of unity and employee buy-in.
Additionally, I crafted a series of sub-logos for fundraising efforts and events, aligning them with the overarching brand identity while adding distinctiveness.