Graphic Design

Graphic Design

PROJECT INFORMATION:

Each year as the Marketing Director at T Bar M Camps and Retreats, I spearheaded a referral initiative titled "Wear One, Share One." This project included the creation of wearable bracelets, packaging, and informative inserts, crafted to resonate with our campers from the previous summer. 

Each element was designed with attention to detail, ensuring not only aesthetic appeal but also clear messaging that recognized our loyal campers as our greatest advocates. By empowering them with tangible tools to share their experiences with friends and family, we tapped into a powerful network effect, amplifying our brand presence and generating valuable referrals.

PROJECT INFORMATION:

As Marketing Director at T Bar M Camps and Retreats, I created a series of direct mail postcards, designed and tailored to campers’ experience each year. Our postcard campaign was multifaceted, incorporating handwritten notes from camp counselors, personalized photos of each camper, and dynamic digital assets accessible via QR codes.

By leveraging both traditional and digital mediums, we ensured our communication remained relevant and engaging throughout the school year, reinforcing our campers' sense of belonging and driving long-term customer loyalty and engagement.

PROJECT INFORMATION:

Over the past three years at T Bar M Camps and Retreats, I have led a series of impactful advertising campaigns, each tailored to specific objectives including community outreach, brand awareness, and fundraising. 

I uniquely crafted a variety of assets such as magazine spreads, social media ads, newspaper inserts, and billboards to resonate with specific target audiences and achieve our overarching goals.

PROJECT INFORMATION:

At T Bar M Camps and Retreats, customer assets and products were thoughtfully designed to complement the overall camp experience, enriching the lives of our campers both at camp and away. 

I designed age-specific Bible studies, meticulously curated to cater to the spiritual growth and interests of each camper demographic, and other experiential assets such as coloring/craft pages. 

Over the past three years I have also worked with our Director of Merchandising to elevate the online shopping experience. I produced fresh packaging each year as well as unique assets for certain promotions to increase customer satisfaction.